GOSF: Bengaluru Property Developers Hit Pay Dirt – Business Line – 16-Dec-2014

December 25, 2014 - Uncategorized

Bengaluru property developers Brigade Enterprises and Puravankara Projects have hit pay dirt by participating in the Google’s Great Online Shopping Festival (GOSF).

Brigade Enterprises, which launched its online booking platform to coincide with the festival, has received an overwhelming number of bookings generating ₹50 crore and 20,000 website visits despite relatively high non-refundable deposit, .

Garnering interest

According to Viswa Prathap Desu, Vice-President, Sales and Marketing, Brigade Enterprises, “The success of GOSF was in ensuring we generated a lot of interest from around the globe and other parts of the country from where we have not seen as much interest before.” While the Puravankara Projects along with Provident got over 5,000 enquiries during the three-day period, of which 507 were online bookings for homes across both the brands.

Transaction

“Over the next few weeks, we anticipate many of these customers to complete their transactions by choosing their apartments, and paying the residual purchase consideration,” said Ashish Puravankara, Joint Managing Director of Puravankara Projects Limited.

“The inventory originally made available under the GOSF Plan of 200 units (100 each for Puravankara and Provident) has hence been oversubscribed by 2.5 times.

Allocation of the final units to customers will now be on a first-come-first-serve basis,” he added. Provident received 44 per cent of the bookings indicating a strong interest for the premium affordable homes, with just two of projects showcased under the GOSF plan.

The company also had made simple and easy purchase process on website to attract customers.

Ashish Puravankara, said the company’s website got the highest amongst its peers, has seen over 27 times of its regular traffic these past three days of the GOSF campaign.

He further added that “We believe that while our online booking platform will grow our business exponentially, we will continue to invest in the on-ground in-person experience, to ensure a comprehensive and holistic brand engagement for our esteemed customers.”

The Hindu Business Line

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